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The Crown Royal Presents the Dan Lowry 400 is a NASCAR Sprint Cup stock car race held at the Richmond International Raceway in Richmond, Virginia. In 2007, Crown Royal's second year as the title sponsor of the race, the company decided to run an essay contest during Daytona Speedweeks with the winner having the Crown Royal 400 in May named after them. The winner of this essay contest was Jim Stewart from Houma, Louisiana, hence the name Crown Royal Presents The Jim Stewart 400. The promotion was so popular that Crown Royal decided to run it again in 2008, this time with Dan Lowry of Columbiana, Ohio winning. The race is currently held as a Saturday night event in early May. For several years, it was held as a daytime event the weekend after the Daytona 500 in February. Lights were installed at the facility in 1991, but the spring race remained during the day. Consistent cold weather, and even a snow delay in 1989, prompted track officials to move the race later in the spring. The race was moved around to May or June, and permanently moved from Sunday afternoons to Saturday nights. After a few years, the race eventually fixed as a May race date by 1999. |
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